Bubble Wrap, invented by Alfred Fielding and Marc Chavannes, was introduced as a textured wallpaper. To make their Bubble Wrap, they used two shower curtains and sealed them together with air bubbles in between. After an ultimate failure (because it wouldn’t sell well ), Fielding and Chavannes set out to market their invention as a greenhouse insulator. Although Bubble Wrap has several insulative properties, it is not as effective as other materials. Finally, about three years after their invention, Frederick W. Bowers a marketer for Bubble Wrap’s Producer, came up with the idea of using Bubble Wrap as a packaging material.