Use our free SEO ROI calculator to forecast your organic search revenue. Input your traffic, conversion rate, and investment to see your potential profit and ROI.
Estimate the potential return on your SEO investment.
Monthly Conversions
100
Expected Monthly Revenue
$15,000
Monthly Profit
$13,000
ROI Percentage
650%
Why Calculate SEO ROI?
Unlike paid ads, the return on investment for SEO isn’t always immediate. However, it is often much higher in the long run. Calculating your ROI helps you:
- Justify Marketing Spend: Prove to stakeholders that SEO is a profit center, not a cost.
- Set Realistic Goals: Understand how many visits you actually need to hit your revenue targets.
- Identify Growth Levers: See how a small 1% increase in conversion rate can exponentially increase your monthly profit.
How to Use This Calculator
To get the most accurate results, you will need four key metrics:
- Monthly Organic Visits: Your current (or projected) traffic from search engines.
- Conversion Rate: The percentage of visitors who become paying customers.
- Average Order Value (AOV): The average amount a customer spends per transaction.
- Monthly Investment: Your total spend on SEO, including agency fees, tools, and content production.
The Formula Behind the Math
We use a standard financial formula to ensure your results are “boardroom ready.”
By isolating organic traffic and applying your specific conversion data, this tool removes the guesswork from your digital marketing strategy.
3 Tips to Improve Your SEO ROI
If your results aren’t where you want them to be, focus on these three areas:
- Improve Conversion Rate Optimization (CRO): Sometimes the best way to double your ROI is to fix your website’s checkout process rather than buying more traffic.
- Target High-Intent Keywords: Not all traffic is equal. Focus on keywords where the user is ready to buy.
- Leverage Visual Content: As we found in our studies, using frameworks like a 10-Step Pipeline can increase user engagement and trust, leading to higher conversion rates.